|Hopefully not the worst wedding photography ever - from one of our weddings|
Unfortunately another wedding photographer also trades under the name Westgate Photography and appear at number 1 in Google if you search for Westgate Photography. They appear to have realised the connection and placed a banner stating they are not linked.
However with this perfect opportunity to promote their wedding photography and the benefits of hiring a professional with the right kit, experience and insurance they seem to have totally missed the mark. The most recent post on their blog is 15 February 2012, blogs are so easy to update at very short notice there is no excuse not to react to the latest news if it could benefit your business. With social media and promotion the key is to move fast while the traffic is searching for the story. Wait even 24 or 48 hours and the story is old news and in newpaper terms will be wrapping someones fish & chips.
With the human canonball tragedy that happened a year ago this week the spike in traffic was amazing. Our YouTube channel had over 400,000 hits in just over 24 hours and our daily blog traffic increased 10 times overnight. With a story like the "the worst wedding photos ever" that has been so widely covered across both print media, online and social networks such as Facebook and Twitter the potential promotion loss to Westgate Photography has been huge.
So the moral of the story is - if you see the potential for a story - act fast and make the most of the aspects of the news to promote yourself even if the original aspect could have been negative.